Audio-Technica just decided to celebrate its 60th anniversary in 2022 by releasing an improved version of the Sound Burger, and wait for it… it sold out in days! It seems that the company outdid themselves with the current production. But is the Sound Burger worth the hype? I assess its features and more to find out.
Buy Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable on Amazon
Buy Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable on Ebay
Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable Overview
AT-SB727 Sound Burger is the modern rendition of Audio-Technica’s classic turntable (popularly known as the Mister Disc in the US), initially released four decades ago. Featuring Bluetooth and wired speaker options and a rechargeable battery for on-the-go use, the device promises high-quality sound reproduction. Generally, customer reviews on the turntable are positive, except for a few complaints about the poor sound on external devices.
Technical Specifications
These features define the turntable:
- Plays 33-1/3 and 45 RPM records
- Uses a high-precision DC motor
- Die-cast aluminum alloy platter
- Bluetooth wireless technology
- USB charging
- Replaceable ATN3600L stylus
- 45 RPM adapter
- RCA cable
- 12-hour battery life
I am impressed by the turntable’s rechargeable lithium-ion battery versatility. By offering 12 hours of playback time, it means I don’t have to worry about power limitations, especially when traveling with it. Not only that. The spring-balanced tonearm and the conical-shaped diamond stylus track the grooves effectively, so no damage is caused. Audio- Technica’s decision to include a DC motor is a good one, as it ensures a stable rotation. Even then, not everything is rosy with Sound Burger. It doesn’t feature a 3.5mm headphone jack. Therefore, you can’t directly connect headphones to the unit for private listening without depending on extra equipment like a Bluetooth receiver.
Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable Drive Mechanism
Like many other turntables in the market, Sound Burger is driven by the belt mechanism. This is where a belt attached to the motor drives the platter’s movement. The idea is to minimize motor noise and transmission of vibration to the stylus. However, it’s still possible to hear some noise, especially with certain records or higher volumes.
Is Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable Automatic or Manual?
For someone like me who loves to be fully immersed in the vinyl experience, it brings immense joy that this turntable version is manual. I am sure you will appreciate it, too. Lifting the tonearm, carefully placing the stylus on the grooves, and actively engaging with your vinyl enhances your connection to every track. What could be better than that?
Usability and Portability of Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable
Ease of use is one thing Audio-Technica had in mind when they designed the Sound Burger. It comes preassembled, so you don’t have to go through the hassle of setting it up from scratch. Moreover, its intuitive design, which includes simple speed selection, start/stop function, and Bluetooth connectivity, ensures you can operate the device effortlessly.
The Sound Burger’s portability is evident from its name. By including a carry handle and a removable screw for securing the tonearm during transportation, the manufacturer makes the turntable convenient for on-the-go vinyl fans. It’s also very light (2 pounds/0.9kg), so you can move it around easily. But I have a concern. Records aren’t really portable, if you know what I mean. They usually are huge, fragile, costly, and heavy, so the turntable’s portability might defeat the purpose.
Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable Design & Build
As cool as the turntable’s name sounds, I am not crazy about how it looks. That’s me, maybe you will love it. The device’s compact design is reminiscent of a hamburger (or more of a chainsaw) with its round shape, a platter at the center and the tonearm extending from the side. The platter is made of die-cast aluminum alloy, which is good. It improves rotational stability and decreases resonance and vibrations, producing better sound quality.
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Connectivity & Sound Performance of Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable: Generally impressive, and…
It’s cool that the Sound Burger offers two connectivity options—wired and wireless listening. If you want the old-school vinyl experience, plug the RCA cable into the 3.5mm output to listen to your collection through external devices like speakers. For a modern experience, the Bluetooth option makes it possible to pair the turntable with external gadgets seamlessly without the inconvenience of cords.
The turntable’s sound is good and clean based on user feedback. Besides, its ATN3600L stylus offers clear and strong mid-range sounds, as well as detailed high-pitched reproduction. So, you will hardly suffer the indignities of excess record surface noise or ear fatigue.
Main Technology Perks of Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable
As mentioned earlier, the Sound Burger supports Bluetooth connectivity, so users can enjoy wireless music streaming with compatible headphones or speakers. Moreover, the ATN3600L cartridge ensures tracking accuracy and fidelity.
Pricing
The price tag of $199 for this turntable is relatively fair, given its nice features and convenience.
How to Setup & Use Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable?
Setting up the turntable is pretty easy since it comes pre-assembled. Therefore, you don’t need to install the belt, connect the cartridge, or balance the tonearm. Your role is to:
- Remove (but keep) the transport screw so you can reinstall it when traveling with the device.
- Lift the Sound Burger’s lid and remove the round rubber insert from the center of the turntable.
- Take off the stylus cover and pivot the tonearm until you hear it click.
- Put your record, select the preferred speed and hit the power button.
- Connect to Bluetooth-supporting devices, and you are done!
You can apply some tips to enjoy your vinyl experience even more. One is to place it on a stable surface, away from items like radios, speakers, or mobile phones. Remember to align the stylus correctly with the record grooves to avoid distortion. Lastly, ensure your records are clean before placing them on the turntable for better sound quality.
Overall Impression about Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable?
I can confidently say that the Sound Burger is a decent turntable you need to try out. It’s admirable that Audio-Technica doesn’t compromise on the quality of materials used, ensuring you can still enjoy your vinyl collection at a cheaper cost.
Pros
You will love the Sound Burger’s Bluetooth connectivity option, lightweight, good sound production, fair price, and rechargeable battery.
Cons
The turntable lacks a protective bag and a 3.5 mm headphone jack.
Who Is It For?
The Sound Burger is a great option for both newbies and audiophiles.
Buy Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable on Amazon
Buy Audio-Technica AT-SB727 Sound Burger Portable Bluetooth Turntable on Ebay
Final Verdict
I bet you will enjoy this turntable. While it may not be the best-looking device on the market, you will likely appreciate its sound quality. You can also easily move it around, especially if you don’t mind taking any of your vinyl records out and about.
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